"Tsingtao Beer Light Dry" takes color as its core emotional language, and specially chooses "Deans Blue" as its exclusive brand color. Inspired by Deans Blue Hole in the Bahamas, one of the clearest waters in the world, it symbolizes freshness, purity and comfort, and accurately responds to the emotional needs of young people for a relaxed lifestyle. In terms of label design, we adopt a simple and powerful visual language. The four characters "Tsingtao Beer" visually present the brand aura. The fonts of "Light" and "Light" are skillfully integrated. Chinese and English are naturally connected to accurately convey the light and modern product characteristics. The bottle design is inspired by the soft lines of the beauty's shoulder, which is smooth and powerful, and full of elegance, giving the product a unique visual lightness, and at the same time conveying the contemporary young people's confident, comfortable and unburdened attitude towards life.

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