In 2019, the 7th SAIC Group's "SAIC Design International Challenge" ended successfully!
2019 The 7th 'SAIC DESIGN CHALLENGE' International Student Design Competition Successfully Completed!

Wisdom and Environment 2030
Intelligence·Boundary 2030

On November 1, the final and award ceremony of the 7th SAIC "SAIC Design International Challenge" was held at the SAIC Design Center. Deans and teachers from top design universities in the country gathered at SAIC Design Center to "show" 15 exquisite models of winning works on the spot, showing the creativity and imagination of design elites from top universities at home and abroad, interpreting the forward-looking technology and extraordinary taste of Rongwei brand, as well as the emotional fashion and youthful dynamic feeling of MG brand.

On November 1, the 7th SAIC Group "SAIC DesignInternational Challenge" finals and awards ceremony was held at the SAICDesign Center. On-site “show” exquisite models of 15 winning works, showing thecreativity and imagination of the top design elites home and abroad,interpreting the forward-looking technology and extraordinary taste of theRoewe brand, as well as the emotional fashion and youthful dynamics of the MGbrand.

Yang Xiaodong, Vice President of SAIC Group, General Manager of Passenger Car Company and Director of Technology Center
Lead SAIC Passenger Car Management to Watch SAIC Design International Challenge Works

5G and other cutting-edge technologies are more popular.
The Future of Intelligent Networking Cars
Intelligent networked carfuture
more advanced technologies such as 5G

The theme of this competition is "Wisdom and Environment 2030". The competition will issue a task book for SAIC's Roewe ROEWE and MG MG brands. Participants can freely choose to design a smart travel vehicle for the 2030 Roewe brand with a 2030 smart city and a new travel mode, or a vehicle for the 2030 MG MG brand with a global market and a new travel experience for car owners.

The theme of this year's competition is“Intelligence·Boundary 2030”. The competition released the task book for Roeweand MG dual brands under SAIC. The contestants are free to choose a 2030 smartcity for the 2030 smart city with a new type of travel. The wisdom of the wayto travel, or for the 2030 MG brand is to design a vehicle for the global market,and bring new travel experience to the car user.

Shao Jingfeng, Deputy Chief Designer and Global Design Director of SAIC Technology Center
Share the Features and Advantages of SAIC Design International Challenge

Since the official release of the competition task book on February 11, this design competition has received more than 500 entries from nearly 100 universities at home and abroad. After the SAIC design review team and the special cross-border design expert jury selection, shortlisted in the world's top 30. Finally, with the positioning of Roewe and MG MG brands and the bold imagination and profound interpretation of the concept of future smart cars, the final award of the China Division Finals was announced!

Lu Minghao from the Central Academy of Fine Arts won the first prize in the China Division! The second prize was won by Gao Hansen from Lu Xun Academy of Fine Arts and Liu Ziyang from the Central Academy of Fine Arts. The third prize was won by Yi Peng County of Tsinghua University, Wu Jiaru of Shandong Academy of Arts and Crafts, and He Tale of Jiangsu University.

The first prize in the European Division was won by Ken Gan of the University of Coventry in the United Kingdom, the second prize was won by Kaiwen Fan of the University of Coventry in the United Kingdom, and the third prize was won by Ben Thompson of the University of Coventry in the United Kingdom.

Since the official release of the contest book onFebruary 11, the design competition has received more than 500 entries fromnearly 100 universities at home and abroad. After the selection of the SAICdesign review team and the special cross-border design expert juries, it wasselected as one of the top 30 in the world. Finally, with the positioning ofthe Roewe and MG brands and the bold imagination and profound interpretation ofthe future smart car concept, the grand prize was released to Lu Minghao fromthe Central Academy of Fine Arts for the first prize, and the second prize wasGao Qisen from the Lu Xun Academy of Fine Arts and Liu Ziyang from the CentralAcademy of Fine Arts. And the third prize for Yi Pengjun of TsinghuaUniversity, Wu Jiaru of Shandong University of Art & Design, and He Taileof Jiangsu University. The first prize in the European Division was won by KenGan of Coventry University in the United Kingdom, the second prize was won byKaiwen Fan of Coventry University in the United Kingdom, and the third prizewas awarded to Ben Thompson of Coventry University in the United Kingdom.

Yang Xiaodong, Vice President of SAIC Group, General Manager of Passenger Car Company and Director of Technology Center
Award for the first prize contestant Lu Minghao from the Central Academy of Fine Arts

Lu Minghao and his design works

These award-winning works full of sense of future are not only full of originality and internationality, but also incorporate the thinking of smart travel car design under the background of 5G era. In addition to winning generous scholarships, the top three winners in each competition area will also experience the "Global Design Cultural Exchange Tour" funded by SAIC. At the same time, all finalists will have the opportunity to obtain the priority of SAIC.

These futuristic award-winning works are not only full oforiginality and inter-nationality, but also incorporate the thinking of smarttravel car design in the context of the 5G era. In addition to winning the richscholarships, the top three winners of each competition will also experiencethe “Global Design Culture Exchange Tour” funded by SAIC, and all the finalistswill have the opportunity to obtain the priority of joining SAIC.

Yu Jingmin, Deputy General Manager of SAIC Passenger Car Company, is the second prize winner
Liu Ziyang of the Central Academy of Fine Arts and Gao Hansen of Lu Xun Academy of Fine Arts presented awards

Xu Ping, Executive Deputy Director of SAIC Technology Center
For the third prize contestants, Tsinghua University Yipeng County, Jiangsu University He Tele,
Shandong Academy of Arts and Crafts Wu Jiaru Awards

Liu Ziyang and his works

Gao Hansen and his works

Yipeng County classmates and his works

He Taile and his works

Wu Jiaru and his works

Rhythmic Design Leads Fashion Trend Internet Car Leads Industry
'Rhythm Dynamism' isrecognized by the market
and Internet cars continue to sell well

The new design concept of the Roewe brand-"Rhythmic Design", the core of which is Dongyun Xilu, emphasizes the perfect combination of rationality and sensibility, based on modern design guidelines and international popular trends, incorporates vivid oriental aesthetic connotations, and brings High-quality design works highlight the confident and elegant product characteristics of the Roewe brand to maintain long-term aesthetic vitality. Around the rhythmic design concept, Rongwei brand has created the world's first Internet car Rongwei RX5 series. The Rongwei i6 series and other models of household wide-body cars with wind resistance coefficient of 0.25 have not only won market recognition, but also won international awards such as Germany's "Red Dot" China Good Design Award and Japan's G-Mark Design Award. Rongwei Marvel X, the latest product of Rongwei New Energy, an intelligent sedan SUV, uses a more emotional rhythmic design to create a high-level perception in line with consumers' aesthetics, and drives the brand upward through design. The world's first smart cockpit Roewe RX5 MAX marks the first banner of Chinese auto brands in the "smart cockpit" era, and has become another milestone in the upgrading of Chinese auto brands.

The new design concept of Roewe brand - "RhythmDynamic Design", the core of which is combining east and west, emphasizesthe perfect combination of rationality and sensibility. ba-sed on modern designprinciples and international fashion trends, it incorporates vivid orientalaesthetic meaning and brings high quality. The design works highlight the proudand elegant product characteristics of the Roewe brand to maintain long-lastingaesthetic vitality. Around the rhythm design concept, Roewe brand created theworld's first Internet car Roewe RX5 series; the home wide-body car Roewe i6series with a drag coefficient of 0.25, not only won the market recognition,but also won the German "red dot" China International awards such asthe Design Award and the Japan G-Mark Design Award. Roewe New Energy's latestproduct, the smart coupe SUV - Roewe Marvel X, with a more emotional rhythmdesign to create a high-quality look that meets the consumer's aesthetic,through the design to drive the brand up. The world's first smart cockpit RoeweRX5 MAX marks the first flag of the Chinese car brand in the "smartcockpit" era, and has become another milestone in the upgrade of Chinesecar brands.

Li Jun, Deputy Director of SAIC Technology Center

Zhang Jianhua, Director of Human Resources for SAIC Passenger Cars

Awards for the finalists

First prize Ken Gan and his work in the European Division

Kaiwen Fan, the second prize in the European Division, and his work

European Division Third Prize Ben Thompson and His Works

"Sensibility Design" Leads MG Brand to Create Brilliance
“Emotional Dynamism Design” leads the MG brand to create greater glory

MG brand's new family design language-"perceptual force" design is not only a response to the future era of artificial intelligence, but also a response to the needs of the new generation of consumers for natural emotions. It also reflects the essence of MG brand's century-old culture-creating a universal sports image with the emotional design that touches the heartstrings, creating MG6, the world's best-selling MG ZS Internet SUV, the first pure electric sports car E-MOTIONCONCEPT and other models, while gaining market recognition, it also brings new visual shock to the automobile design industry. In particular, MG's new sports SUV HS, named "running hormone", is specially designed for young consumers. The new MG ZS has a new deductive sensual design, allowing the youth to evolve again, and the dynamic trend to play and upgrade again. The MG ZS pure electric is equipped with world-class "green core" power. The acceleration of 0-50km/h takes only 3.1 seconds, leading the same level by more than 1 second.

MG brand's new family design language - "EmotionalDynamism" design, not only responds to the future era of artificialintelligence, meets the needs of the new generation of consumers for natural emotions;it also reflects the essence of the MG brand century-old culture - to touch theheart Sensible design, creating a universal sports image, creating a hot salesMG6, the global hot-selling MG ZS Internet SUV, the first pure electric sportscar E-MOTION CONCEPT and other models, while gaining market recognition, butalso to the automotive design industry Bring new visual impact. In particular,the MG's new sports SUV HS, named "Running Hormone", is designed foryoung consumers. The new MG ZS is a new interpretation of the emotional design,allowing young to evolve again, dynamic and exciting to upgrade. MG ZS pureelectric powered by world-class "green core" power, whose 0-50 km/hacceleration is only 3.1 seconds, leading the same level more than two seconds.

Amer Mahmud, Head of Transportation Department, Coventry University
Speaking as a mentor representative of the European Division's colleges and universities

He Renke, Dean of the School of Design and Art of Hunan University
Speaking as a mentor representative of colleges and universities in China's competition area

As a leader in China's automobile industry, SAIC provides a platform for young automobile designers to display and develop. The design competition around the "wisdom and environment 2030" will also help SAIC to better plan the strategy of automobile design under the background of 5G era, grasp the aesthetic trend of contemporary young people, and bring more high-level new value and new experience to consumers!

As a leader in the Chinese automotive industry, SAICprovides a platform for young automotive designers' showcase and development.The design competition around "Intelligence Boundary 2030" will alsohelp SAIC to better plan the car design strategy in the context of the 5G era,grasp the aesthetic trends of contemporary young people, and bring morehigh-quality new products to consumers with new values and new experience.

Yang Xiaodong, Vice President of SAIC Group, General Manager of Passenger Car Company and Director of Technology Center
Closing speech for the 7th SAIC Design International Challenge

The management of SAIC Passenger Car Company, SAIC Design Expert Jury, representatives of teachers from various universities across the country, and winners of the 7th Competition took a group photo together

SAIC Design International Challenge Designers Dream Stage!
SAIC DESIGN CHALLENGE Your stage of design dream!