The evaluation results of the 2020 German IF Design Award, known as the "Oscar in the design industry", were notified by email in February 2020. Zeng Ling Design Workshop's "Jabala Mineral Water" and "Suddenly Rice Wine Guardian Series" stood out and won the German IF Design Award Packaging Design Award. Up to now, Zeng Ling Design Workshop has won this award for 3 consecutive years, totaling 4! This year's F Design Night will be unveiled on May 4, 2020 at the Friedrich Palace Theatre in Berlin.



Zeng Ling Design Workshop
Creative/Design Director: Zeng Ling
Designer: Li Yuxin Yang Hong
Official website: www.preaker.com




"Jabala" means beautiful in the Chinese minority Tujia language. We integrate the scenes of local men's and women's love songs into the Chinese character logo of "Jabala", and highlight the water by showing the original ecological folk customs and scenery of the water source. High-quality water quality. The design is simple and overall from the front, and rich details can be seen from the back through the refraction of water. The bottle cap is inspired by the turban of the local girl. The corrugated bottle body of the girl's skirt makes the water appear clearer. The outer package derives illustrations from the visual elements of "Jabala" and is presented in the form of shading in combination with printing technology.