Customer: Shanghai Sugar Tobacco and Alcohol Group
Service: Brand Full Case Design | Packaging Design

Xiangyu for a hundred years, inheriting the classic-Wang Yutai series packaging design. Shanghai Tea Co., Ltd. (Zeng Wang Yutai Tea House) has a history of one and a half centuries. Nowadays, in order to follow the reputation of a century-old classic, the packaging pays attention to the inheritance and promotion of tea products in the design, and shows its professional tea management with the spirit of integrity, classic style, and modern concepts.

Wang Yutai's "Tea Ticket" has strong inheritance and recognition. It simplifies the design of the "Tea Ticket" elements and creates a super symbol for visual output, thus becoming Wang Yutai's "Tea Label" to formulate a standardized and systematic design.