After investigating the tangerine peel market, we got the current situation of Xinhui tangerine peel packaging: the 1000-yuan tangerine peel packaging is considered to be homogeneous and severe, mostly using general-purpose glass jars, with vague brand recognition and missing product features, making it difficult for consumers to make a choice.

01 brand story "know the time royal tribute"
According to records, once the emperor of Tongzhi occasionally felt cold and vomited and diarrhea. After the imperial doctors deliberated, the emperor took the dried tangerine peel as medicine, and the emperor took it, and it worked. The "old tangerine peel" of the Emperor Suiqinzhun Pharmaceutical Pills was a tribute, which was paid to the court on time every year.
02Logo Design Super Symbol
The graphic design combines the wing angle of the gate tower of the Forbidden City, the ancient seal and the shape of the official's black hat, and the word "gong" is isomorphic as a unique super symbol of the brand. The word "gong" inherits the meaning of ancient royal tribute, reflecting brand pride and product core. Symmetrical beauty will be done with the golden section of graphics, the use of subtraction design, the concept of culture and modern aesthetic integration. The seal design strokes turn a thousand times, conveying the handmade tangerine peel craftsman spirit of thousands of choices, but also the brand spirit.
03 recalling the thousand-year old capital, enjoying the quality of time
The packaging design takes "tribute" as the starting point and revolves around the "Tribute Drawing for Riding Impatiens": Riding Impatiens with precious dried tangerine peel set off from Lingyun Pagoda, the landmark of Xinhui, to send tribute to the Forbidden City. The green mountains and waters of Xinhui on the right and the red wall of the Forbidden City on the left form a sharp visual contrast design effect.
04 Creation is different and unexpected
Looking through a large number of documents, we found that the ancient tribute donors would present the tribute with both hands to show their respect. We found the rectangular shape similar to the tribute box in the ancient books. The double-layer structure design, built-in acrylic transparent box, visualizes the tangerine peel products, and the left and right sides of the acrylic box are designed with separate vent buttons to allow the tangerine peel to breathe and store. The design of the ventilation hole seems simple, but it abandons the link of "taking out the product by hand every once in a while to make it breathe and save it". After the tangerine peel breathes, it is enough to close the buckle and seal it for preservation. Simple operation is more worry-free.
05 Original calligraphy, the most confident visual communication in Chinese culture
Originated from China's local characteristic products, using the most authentic Chinese cultural form of design, "Know the time royal tribute" shows the beauty of calligraphy.
Original design team: creation is different