The Safety Line is a brand that offers guidelines for safety and risk prevention in laboratories. The most important keyword in the branding process is 'safety'. As safety is connected with life, the brand graphics need to be intuitive. Consequently, a safety line became the brand motif. Generally, safety line associated with yellow. However, by using 'red line' as a design motif, it can give much more powerful warning to users than yellow.

Country
Korea

Year
2019

Client
Echrom Science

Affiliation
IDEA DO IT

Designer
Yerok Ahn, Juyoun Kwon, Sungeun Jang

[ASIA DESIGN PRIZE]
[www.asiadesignprize.com/]