Danzezi Black Army Chicken was raised by chefs who are proficient in local chicken cooking and are determined to "become a producer in person" with the belief of pursuing the ultimate quality. In the unique Danze nature of water and air, Danze black military chicken is raised in a completely antibiotic-free and drug-free way, and its quality is far superior to ordinary chicken, showing the highest quality and real delicacy. In order to let you fully enjoy this incredible delicacy, we are confident to launch two series of products. One is the series of "roasted", which shows the delicious taste of chicken baked on simple charcoal fire, and uses the fragrance of long charcoal to further highlight the delicacy of Danzizi black army chicken. The second is to make the chicken into a top-class "Astocky" series, cooked by professional chefs, to maximize the release of Danzizi black army chicken flavor.

This high-end product aims to meet the needs of high-end people in high-end scenes. The packaging design adopts luxurious table decoration, which not only highlights the delicious taste, but also shows the gorgeous atmosphere when enjoying. In addition, through brochures and official websites, the strict feeding methods, the ingenuity of chefs, and the latest freezing technology to maintain freshness are introduced in detail, which fully demonstrates the "high-end" of the product. These stories and unique worldviews around the product constitute the unique brand image of Danzezi Black Army Chicken, making the special delicacy more deeply rooted in the hearts of the people. I hope you enjoy this product and the unique worldview it conveys.

Japan
Award : WINNER
Client : YAMAJI FOOD SYSTEM
Affiliation : TANABE CONSULTING Co., Ltd.
Designer : Akihiro Sugiyama, Daisuke Matsui, Hirokazu Egawa, Aya Fushimi, Yuusuke Inoue

https://asiadesignprize.com/exhibition/160249