Koi represents good luck and good luck in Chinese culture, and has a very good meaning. However, there is no very mature IP image and product scheme on the market. We just want to make koi's national trend through the creation of koi IP. During traditional festivals and daily gifts, a very clear koi image appears. And we have a lot of experience in product design, can design practical products popular in the market according to this IP, so that IP landing has a better carrier, so as to expand the frequency of IP image in different scenes and obtain more opportunities to show.
Most of our products realize the function through the action of "turning", hoping to bring the good wish of "transferring" to the user's heart while controlling, and strengthen the interactive experience of the product's vision, touch and action. Do some viral marketing of videos before the Spring Festival and other traditional festivals, and show the two concepts of "transshipment" and "koi" through gestures and products to form a new type of action experience communication scheme. In the future, we will further design its cartoon image, which will be promoted in the form of blind box, expression bag, festival poster, tremolo props, etc., so that the "koi" will be fashionable and young, and the traditional culture can also be presented through the combination of action and image.

Designer: Design Anyway
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