The shape of Niulanshan pure grain super-grade Erguotou is inspired by the 36 ridges of Beijing's landmark "Temple of Heaven", which reflects the cultural attributes of Niulanshan Erguotou as a "representative of Beijing wine. We extract elements from the architectural language to convey the brand's cultural confidence and sense of historical heritage. At the same time, the integration of classic old Beijing visual elements, such as the old newspaper style Chinese character stroke design, dots, lines and icons retro collocation, to create a sense of time. In addition, considering the aesthetic habits of young consumer groups, we integrate modern design language in the retro tone, so that Niulanshan not only retains the traditional charm, but also has a sense of fashion and vitality, and realizes the emotional connection between classic brands and consumers in the new era.

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