This kind of refinement based on the rebellious spirit needs to constantly break through its own design bottleneck, and it is necessary to break the design monopoly of the market in order to give innovation enough vitality.

On May 29, we talked about the essence of innovation in the Basic Law of Innovation: Turning Stone into Gold, Inductive Deduction and Making Conflicts: Breaking down Inherent Barriers, Innovating Expressions and Reshaping Users' Mind.

However, regardless of whether such means of breaking down inherent barriers (repackaging), innovating expressions (reinterpretation) or reshaping the user's mind (reconnection) are clever or not, they all "tamper" with the original value of the product to a certain extent; thus, the core of the innovative spirit is "rebellion".

Follow the old ways, no less than drinking poison to quench thirst.

Baidu said:

Rebellion is a feeling of "growing up" and a strong desire for self-expression. It belongs to "thinking of seeking differences" in the form of thinking ".

This "rebellious authority" spirit often does more harm than good when placed on people. After all, human beings are a social animal; but if it is implanted into the design and injection molding into the core of the product, it is possible to achieve completely different results.

Because, "love the new and dislike the old" determines that new products, new interactions, and new experiences have a natural attraction for users.

Since the rebellious spirit caters to human nature to some extent: what human beings cannot do, she can express her personality through her own consumption concept, and this consumerism has become a consensus. Therefore, human beings who claim to be rational are often lured by "grandstanding" tactics such as bitcoin, cat's claw cup and uniqlo & KAWS.

But we don't have to go out of our way to condemn anything.

From the designer's point of view, Bitcoin, Cat's Claw Cup and Uniqlo & KAWS are all "blockbuster" commodities: Bitcoin has too much appetite, Cat's Claw Cup is invincible, Uniqlo only sees farce.

As for what we have to learn, of course, it is not the "opportunistic" of Sun Yuchen, Starbucks and Uniqlo, but the explosive logic of the block chain and fan economy behind them: the rebellious design of "flash in the pan"; This Bug-like product core can always be "fresh in spring breeze".

(1)
Step 1: Critical Thinking
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In March, we talked about the lack of aesthetic power made in China in "Chinese Aesthetics Are Different;

In April, we talked about our designers lack the right to speak in design in the paradox of cheap design;

In May, we once again talked about over-design after overestimating products, technologies and ideas in "over-design.

Here we need to add one more point: most of the Chinese people are aggressive towards domestic design, but they treat foreign design as gods.

For example, in the recent incident of Huawei's P month and Samsung's broken face, people who do not know the inside story thought that P month was more serious than broken face. Another example is the Mac Pro, which costs 999 US dollars for a bracket. Although it has the cheek to wear Apple's Logo, it is a "grater" that costs more than the sky.

Of course, spitting bad is spitting bad, and the performance beast naturally needs a more efficient heat dissipation system; but a tens of thousands of dollars of heat dissipation system cannot have a little imagination.

The above is Hasan Kaymak's conceptual design for Mac Pro 2019 by integrating the details of Mac Pro 2006 and 2013 versions. Although it is a bit like a piano, it is at least in line with its own value.

Some people smear Huawei, some wash Samsung, and some support Apple.

Of course, Huawei is indeed "ambiguous"; But Samsung's broken face cannot be perfunctory by saying a awesome. As for Apple, it is normal for some people to like it, but it is a bit overkill to force everyone to admit that its aesthetic is worthy of its price.

But fortunately, the mainstream values on the Internet have not been influenced by public opinion, and there has always been no shortage of voices that we should support, oppose, and criticize.

However, there is a phenomenon that we need to pay attention to: among these KOL, which guides public opinion, we have few bloggers of design aesthetics to stand up and speak for design; Even if there is, it is easy to lead to all kinds of "keyboard chivalrous" under relatively objective "criticism"; Their wolf tactics of "looking left and right and talking about him" are always unfavorable.

②
Step 2: Brain Holes Open
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Dare to challenge authority, this is the first step; the second step is naturally to jump out of the rut and let your imagination fly.

How to fly?

We are in "Design is not beautiful or ugly: the attribute of the mystery: silly strange and strange!" It mentions the five elements of "unconventional" besides the conventional design of beauty and ugliness.

In "Useless, Handwork, Imagination, Limit... Seven Weapons of Extreme Designing", the seven tactics of uselessness, Handwork, Imagination, Limit, Avant-garde, Anti-Human and Violent Aesthetics are also mentioned.

In "The" Performance Art "that Nature Taught Us?", we learned from nature and stole the seven methods of light and shadow, mix and match, synaesthesia, mimicry, whimsical, bionic and empathy.

In addition, we also tweeted "Re-Product: Reshaping Products, Entrepreneurs, Designers and Consumers!" "Re-Design: Redesign, gently knocking the sleeping mind!" Re-Designer: Encounter Designers and Love Every Work Like Your Children!" Re-"deconstructs" the underlying logic of design.

Guided by "Re-Product", "Re-Design" and "Re-Designer", use "Seven Weapons" and "Performance Art" as strategies to approach "The Attributes of Mystery"; such a brain hole is open big enough!

The above is the "design magician who can drive sales" Sato Kushi to build a new factory for Nissin, a big bowl of noodles!

Is there a feeling of cup noodles at the entrance, avant-garde red corridor and Re-Design with 40 large screens showing the production process, which is not beautiful and ugly, but rather strange?

(3)
Step 3: Effective Noise Reduction
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Rebellion against authority is to establish a new order and start a design language that can give full play to its own advantages.

Flying imagination is to find more influential possibilities for poor new designs on the ruins of inherent cognition.

When rebelling against authority, we can naturally abandon it for thorns. But we should always remember our identity. We are designers, not keyboard players. Don't deny it for the sake of negation, and don't believe what others say easily.

When we let our imagination go, we can naturally be unconstrained; but this does not mean that we can ignore the minimum design logic without restraint. Design is a commercial activity, or it can be an amateur interest. You must be clear.

Your design language had better be possible.

The above is the third product designed by nendo studio Sato Dawei TEN watch series: button watch. Compared with traditional watches, some tiny design points make the whole product elegant and concise.

Nendo's frigidity is naturally a bright spot, but with such a small change as "buttons", it gives the wrist watch the illusion of "traditional pocket watch". In the design language, there is a feeling of "deleting the complex and simplifying" and "a little bit of the rhinoceros.

Design is not a trick, it needs continuous innovation and refinement; and this kind of refinement based on the rebellious spirit needs to constantly break through its own design bottleneck, and it is necessary to break the design monopoly of the market in order to give innovation enough vitality.

If we say that critical thinking is to set things right and lay a pure land for truly competitive design.

Then, the brain opening is the key moment when the designer himself uses his power to single out authority among the three armies.

At the end of the day, effective noise reduction is to simplify the preset tens of millions of Zhaoronghui with a real knife and a real gun to complete a single blow.

When the new flag is raised, this is the glory of rebellion.



PS: Some picture materials come from @ Top Copywriter @ Design Fad @ yankodesign