"Kaiwen Looking at Design Series"-A New Chapter in 2020
Product Name: Ford 021C Concept Car
Designer: Mark Newsom
Design time: 1999
Looking at the Three Kingdoms, there is one sentence that has been impressed so far: Fu Lu is the gatekeeper of Rao Zijing, and Zhou Lang is in the Linjiang Water War. A play is just like the countless heroes who have been washed out by the waves.
Nowadays, with the continuous refinement of design categories, the design categories involved by most designers can only exert a limited influence in a small area. On the aspect of comprehensiveness, Mark Newson, as an industrial designer, no one can compare with it!
In the colorful animated film "Crazy Animal City" in March 2016, a car behind police officer Judy attracted our attention. Although this is only a sweeping background in the picture, we found that the prototype of this car turned out to be the Ford 021C, which won the Best Concept Car Award at the Tokyo Motor Show in 1999.

The Ford 021C body is small and exquisite, and the outer surface is flat and round, which is almost a seamless whole. The door handle is replaced by a button. A transparent ring outside the button is actually a warning light for the remote control car lock. The design of the window allows more light to enter the car, and the car is transparent and bright. The design of LED front and rear lights is the first to appear in the field of automobile manufacturing. The rear drawer-type trunk design, the shape is consistent with the front, making the exterior of the body more unified. The door is designed to open the door, and there are no other supporting parts in the middle, which is more concise. The front seat can be rotated 90 degrees to facilitate getting on and off the car. The design of the car chair makes the car chair seem to float on the floor of the car, and the smaller interior space is as spacious and comfortable.

The Ford 021C concept car designed by Mark Newsom is the most popular concept car among young people in the world. This time, he put a more fun and likable concept for young people into the practice of automobile manufacturing. If children are asked to draw a picture of their car, it is estimated that there are many similarities with 021C. "I think designers, especially young designers, should have the confidence to cross different industries." He said, "I think it's almost the same to design a car, an airplane, or a pair of shoes or a perfume bottle. It's just that the scale is different, the process is the same, the technology is the same, and the materials can be the same."

"When designing the Ford 021C concept car, I went to the Italian car factory to study the tires for 3 days." Mark Newson said, "Every time I enter a new field, I am very excited, and then I fully explore." Usually, in the automotive industry, a designer is generally not allowed to complete the design of the entire car, "but this Ford concept car was completely designed by me." Mark Newson said. For those who know this industry, this is a very valuable thing.
In today's era when everyone is shouting to cross the border, it seems that there is no second person who can really walk into the public's field of vision as a designer as highly productive and as widely involved as Mark Newsom!