Title: Packaging Design of Niulanshan Year of the Ox Commemorative Wine
Brand Holding: Beijing Shunxin Agricultural Co., Ltd.
Original Design: Tiger Pan
Executive Design: Xia Xuedan
Process Design: Xie Zhangkun, Zhou Jinyan
Visual presentation: Tan Kelin, Liu Sijia

Niulanshan is the sect of Erguotou. As a representative liquor in Beijing, there are four series of more than 200 varieties, referred to as "Niujiu". The Chinese zodiac culture is a strong and colorful stroke in traditional culture. As one of the twelve zodiac signs, the cow exists with diligence, strength, and tall image. The spirit of hard work and dedication is mostly praised and praised by people. 2021 is the Year of the Ox. Niulanshan launched a liquor product with the theme of the Year of the Ox to commemorate this special year.

The shape of the bottle cap abstracted through geometry can be interpreted as a horn or a bull nose ring, which can intuitively express the theme of "Zodiac Cow" with the feeling that less is more. The minimalist geometric form simulates the growth state of wheat ears and sorghum, symbolizing the power status of ancient emperors, and the family-style neck super symbol came into being. The word "Niu" in Niulanshan is the best representative of Niulanshan's information. It exaggeratedly lengthens the vertical strokes of the word "Niu" and carries out the word "Niu" to the end. The momentum of Niu's "indomitable" and "bullish" can be displayed.

As an important part of Chinese traditional culture, the twelve zodiac animals have attracted more and more attention from the world. We hope that through the packaging design of this modern zodiac cow commemorative wine, we can meet the demands of Niulanshan brand and pay tribute to the traditional zodiac culture.