The packaging design of this beer is based on the moral words of "benevolence, righteousness, propriety, wisdom, faith", "Fu", "Ji" and "Shun" in traditional Chinese culture, aiming to inherit Chinese culture and show the unique charm of the product.

The overall design to red, white, gold as the main color, showing a festive, honorable visual effect. Red symbolizes auspiciousness and enthusiasm, white represents purity and elegance, and gold means wealth and luxury. The ingenious combination of the three not only makes the packaging more eye-catching, but also highlights the high quality of beer.

The design of the jar body is simple and generous, and the arrangement of words and patterns is just right, which not only highlights the theme, but also makes the whole look harmonious and unified. The light brown background adds a vintage flavor to the jar body and enhances the texture of the packaging.

On the whole, this beer packaging design not only has strong Chinese characteristics, but also full of cultural connotation and artistic flavor. Whether it is given as a gift or for personal use, it can make people feel the profound heritage of Chinese culture while tasting wine.

Project | Tangque Whole Wheat Fine Brewing Packaging Planning and Design
Customer | Xi'an China Brewing Beer Co., Ltd
Team | Shaanxi Singularity Brand Planning Co., Ltd