In industrial design, whether it is appearance design or structural design, if the drawings are drawn simply without basis, which is not in line with reality and there is no way to complete mass production, the preliminary work is of no practical significance. Drawings are only the language to express the design scheme, and ultimately they are for mass production of products. There are many types of industrial design. The main industrial design of White Fox Design is divided into intelligent interconnection, intelligent home appliances, health care, military three defenses, new energy, mechanical equipment, industrial equipment, electronic R & D design, etc. Take industrial design as the core, build a perfect industrial chain and one-stop service system. There are many kinds of products and the demand is different. Mass customization is also divided into mass customization and small batch customization. In general, for products with large demand and high output estimation, it is easier to find various supply chain resources for mold casting, production and various supply chain resources. For example, the demand for medical equipment and customized products is limited, the mold opening cost is high, the cycle is long, and the resources of mold casting, production and supply chain are not easy to determine. Supply chain resources need to be screened and compared when mass. Mass customization products need to go through market research and analysis in the early stage, find out the user demand points, introduce new functions and shapes of the products, design independent features and highlights of the products, and master their own technical advantages. When the products are produced in batches, attention should be paid to the selection of technology, compact product structure, beautiful appearance, safe and durable, excellent performance, easy to manufacture and low production cost. Product design landing is to reflect the technical characteristics of the product, the conversion between product functions and components, surface texture, and internal quality through morphological language. Standardize the production process before production, ensure that all links have rules to follow, and ensure the quality and efficiency of products. Early small batch production, look at the quality and function, put into use, check the feedback. Relatively speaking, sheet metal shell and blister process are more suitable for mass production of products with low demand than injection molded parts.