Brand: Carlsberg China Carlsburg China

Award: iF Design Award 2025

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Carlsberg Year of the Snake Artist Edition Jar 〗
The Carlsberg beer packaging aims to resonate with young Chinese by focusing on traditional festival culture. With the core concept of "auspicious snake flowers along the way, opening the year of success", the brand's visual core symbol-hop leaves are cleverly transformed into auspicious snake, creating a strong festive atmosphere. In the place of snaking, auspicious flowers such as peony and Phalaenopsis are blooming. Combined with fireworks, stars and other elements, they form a picture full of vitality and hope, conveying good wishes for a prosperous and bright future.

Only for exchange learning, non-commercial use, information from the German iF official website

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