Brand square: coffee on the round

Award: Red Dot Design Award 2022

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics | subsidy application

Freeze-dried Coffee
Freeze Dried Coffee
Yuanshang coffee attracts a young target audience and expresses this through packaging that conveys a strong visual signal. Based on the five elements of gold, wood, water, fire and earth, different colors and graphic symbols make various coffee varieties unique. In this way, cultural references to local brands are combined with a universal minimalist design concept. While smaller cans are easy to transport and use as gifts, larger containers can be used as storage accessories after use.

Only for exchange learning, non-commercial use, information from the German red dot official website