Brand side: The Coca-Cola Company Coca-Cola Company

Awarded: German iF Award 2025

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2024 Coca-Cola Dragon Pot Design 〗
Coca-Cola celebrates the Year of the Dragon with a dragon can design as part of its "When We Unite, Magic Happen" campaign. The dragon, a mythical creature, symbolizes connection. This innovative jars are connected to form an infinitely extending dragon, designed by artist Chen Fen Wan. It blends tradition and modernity, inspired by dragon kites. The circular pattern on the jar represents blessings: peace, happiness, bright future, prosperity and harmony. These patterns are combined with the smooth body of Coca-Cola cans, using paper cutting techniques. This jar captures the joy of the New Year and embodies Coca-Cola's mission of unity, resonating with a younger generation that values cultural innovation and tradition.

Only for exchange learning, non-commercial use, information from the German iF official website

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