The concept that this case wants to convey is to use the dream blue and marble white of the enterprise to create a delicate feast atmosphere, and the classic gold strengthening brand wants to convey outstanding. Let the counter become the focus of the space. Through the service personnel, the customers feel the warm sunshine on the elegant marble back wall. The service personnel also firmly convey the service concept and brand spirit of the enterprise through the expectation and trust of the customers. Customers can feel the honor and elegance given in the space and the identification of the enterprise. At the same time, the sales staff have been gathering the team spirit, conveying the enterprise spirit and the core value of the enterprise because of the atmosphere of the space. In the space, in line with the high-quality image of products, emphasis on health handed down, lasting. We analyze the overall space, long and narrow, high is the characteristics of this space. Less is more, and the opening of space has become our goal. We maximize the use of space walls. The space takes white as the main axis, and white also uses different materials to show different expressions. Through gold and mirror media, the space is given a little more layers, leaving a large corporate identification color, bringing the space atmosphere into a new brand image. However, we adopted a completely different style from the previous one and changed the previous one to create a different space atmosphere. In addition, in the narrow and limited space, three key areas are divided into sales counters, reception areas and tasting areas. The sales counter is located at the center of gravity in space to conclude the relationship between sales staff and customers. They penetrate each other, are ambiguous but can work independently. Primona Chinese means "the best food given by God", and it is ahead of Qunlun, a low-key, luxurious, noble and elegant brand. We have transformed a traditional food into a kind of boutique, not only the product includes space, attitude, spirit and service.

Country
Taiwan

Year
2019

Client
Primona

Affiliation
Dot Dot Studio

Designer
HSU MIN CHIN, CHOU HSIAO CHIEH, PROCESS BRAND DESIGN

[ASIA DESIGN PRIZE]
[www.asiadesignprize.com/]