ZEEKR
Awaken the user's brand expectations

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The May 2023 project focuses on how to improve the brand value and brand continuity of ZEEKR products, make her a product form acceptable to users and broaden new product categories.

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DESIGN
Try to use the modeling feature extraction of the charging pile of the polar krypton car to design the energy storage product of the polar krypton car, aiming to make the design of the product more serialized and have a stronger brand recognition for the user;
Users hope that energy storage can charge their cars as quickly as possible. Even if there is no exhaust outlet on new energy vehicles, the strong exhaust outlet characteristics will give users the illusion that "it seems to have strong power". Therefore, we use this symbol to design and apply it to the heat outlet of our energy storage;
The stackable modular approach allows the product to be used as a vehicle-mounted product, as well as for household emergency and outdoor entertainment.

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Status: 2023.05 Customer Selection Scenario
Designed by: Heng
Client: Yichang Technology & ZEEKR
Wuyu design

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