The design of the work is inspired by China's long-standing farming culture, combined with the expression of traditional engraving, the text of ingenuity and the essence of science and technology is presented on the box, conveying the brand's focus on product research and development and the inheritance of excellent traditional culture, in line with the Chinese people's advocacy of simplicity, Implicit aesthetic characteristics, subtle display of product selling points, low-key introverted, but deeply rooted in the hearts of the people.
The overall design is red and white to describe the harmony between heaven and man. However, it means that the red waist seal of Chinese wolfberry is covered with a hot stamped gold ring, which symbolizes time and reincarnation, and implies the importance of time for good products. Open the waist seal and the red silk cover, like the beginning of heaven and earth, the whole bottle of Chinese wolfberry lock fresh bottle is arc-shaped, shaped like a capsule, moderate in size, and enhances the feeling of hand grip. The creative origin is taken from the concept of time capsule, which further reflects the characteristics of the product "lock fresh.
At the end of product research and development, the application of one-way exhaust tank imported from Japan is the first case in the Chinese wolfberry industry, so as to prevent outside air from entering, avoid leaving air in the tank to oxidize the product, and keep the bottle dry, thus ensuring the freshness of the product. Moreover, the scale on the tank can enable users to accurately grasp the dosage and improve the user experience, it also created a precedent for the product development and design of the entire industry and redefined the new standard of high-end wolfberry.
Once the product was launched, the response was strong and the supply was in short supply. It immediately became the representative of China's good wolfberry. It successfully fulfilled the product positioning of "Guoli" and stabilized the brand's industry leadership position in China's high-end wolfberry.