According to the research of the convex and concave team, in the current social environment and the market environment of security monitoring, the development trend of future products is more convenient and humanized. Intelligence, the Internet of Things, has formed a product trend.

The team deeply explores the security monitoring market, through the analysis and control of the future development trend of the market, introduces diversified configurations to meet the monitoring needs of different scenes, and is committed to endowing "vitality" with software-defined cameras, so that they gradually form a new ecosystem, so that the cameras have the ability of self-perception, evolution and coordination, and bring a new intelligent experience.
It has led the design of the whole series of IPC products, including the appearance, man-machine operation function, identification interface, structure and layout of the whole machine. Assist the enterprise to realize the strategic planning and definition of the product line design trend and design language for the next three to five years, and establish a unified design language for the security IPC product line to highlight its brand positioning and image. Establish a series of processes such as innovative design planning, design strategy formation, design execution, and design reserves in line with international standards. At the same time, the reserve scheme is designed for the planned product series, and the reserve scheme of a series of products including bolt, ball machine and hemisphere is output. For multiple product lines, including ODM\OEM to establish design standard requirements, standardize ODM\OEM product appearance, landing several specific product solutions.

In this project, Convex and Concave have created a brand-new PI image of a series of products for the new brand of Ziguang. At the same time, they have also produced innovative design strength and forward-looking product identification system with industry benchmark status, providing unique visual perception function for all products. Since the products were launched in succession in 19 years, they have received extensive attention from the industry. And won the 2019 Red Dot Design Award and DIA Design Intelligence Award.


Service Brand: Ziguang Huazhi
Design Team: TOALL DESIGN
Design to create core value service content: industrial design, PI design