Budweiser Master Zhen's limited design for the Year of the Snake in 2025 is another important attempt of Budweiser's localization and high-end strategy in the Chinese market. While celebrating the Chinese zodiac culture, it brings a cultural and artistic experience beyond pure commodities for beer tasting, paying tribute to the continuous vitality of the Year of the Snake and the infinite hope of rising and growing with the ultimate sense of ceremony.

This project not only breaks through the traditional boundaries of beer packaging, but also cuts into the cultural connotation and market positioning accurately, highlighting the local cultural sensitivity and high-end positioning of Budweiser as a global brand. Through this limited edition design, the brand provides consumers with a cultural experience beyond the product, and becomes a unique high-end gift choice in festival occasions.

The core element of the vision is the golden egg, which symbolizes prosperity and rebirth. The mechanism of magnetic opening makes consumers feel a unique sense of celebration ceremony every time they open it. When the golden egg is opened, the limited Budweiser beer bottle is coiled with the spirit snake figure, which skillfully combines the innovative expression of 2025 figures and zodiac snake. The concise bottle shape maintains the consistent modern feeling of Budweiser brand. The spirit snake comes out of the hole, everything is renewed, the Chinese paper-cut art around the Budweiser beer bottle is exquisitely presented, the Great Wall, the Temple of Heaven, the mountain, the waterfall, the hops ...... Highlight the deep blend of tradition and innovation. The exquisite beer cup and high quality packaging together achieve the double embodiment of luxury and collection value.