Jiudou bowl, also known as dam banquet, running water table, nine bowls, nine bowls, etc., is the Y of the traditional characteristic dishes in Sichuan. Its characteristics focus on steamed dishes, which originally means steamed dishes. Named after the nine major dishes.

According to the image and main selling points of competing brands at this stage, Bashu Commune wants to distinguish its rivals and stand out to become a full G brand. It needs to "de-unify" the brand image and occupy the future market with a new image and posture.

Taking into account the factors of the times, under the fast pace of life, consumers do not have time to pay too much attention to the historical trajectory of precipitation. The brand culture of Bashu Commune should be in-depth and simplified, and the essence of Bashu culture should be integrated in a universal and interesting way. Communicate with consumers in a simple way to facilitate consumers' memory.

In the form of gluttony
Build a feast platform
The name of Sichuan
Fate with Sichuan cuisine
The Flame of Melting Pepper Fragrance
Make everyone covet

From the perspective of regional characteristics, taking bamboo woven products, the most common daily necessities of every household in Sichuan and Chongqing, as inspiration, with bamboo woven patterns as the base, traditional deliciousness is in front of us, provoking consumers to take the initiative to have a desire to buy.

Emphasize the product form and usage, take "classic Sichuan cuisine that can be eaten by heating" as the product positioning, and "microwave heating for 5 minutes with high fire, buckle out a dish" to clarify the operation steps and lower the consumption threshold.