East Asia Centennial (Dong-A is 100) is an activity to commemorate the 100 anniversary of the founding of East Asia Media Group and share employees' dreams. The visual theme of the East Asian centennial mark is set with the circular shape of the digital "100" as the core. One of the two circles symbolizes "100 years accumulated so far" and the other symbolizes "100 years ahead". These circles are layered by the afterimage of the movement and are patterned in various forms. On this basis, the "extension of the circle" is used to express the 100-year period, and the "diverse colors" are used to express the dreams of employees. The color system ensures the uniqueness and recognition of each content, thereby improving user accessibility. In addition, the application of a variety of color and pattern combination of the module system, improve production efficiency, so that the personality of more than 200 teams in a variety of graphic style display. Designs derived from visual themes will be integrated into multiple applications such as photo albums and social media, allowing users to experience consistent impressions and values.

Korea
Award : WINNER
Client : Donga Ilbo
Affiliation : CHANNEL A BNC
Designer : Jisang Yu, Jongbeom Choi, Miri Kim, Sohyeon Im

www.asiadesignprize.com/133034