Xinhua three immersion B- end market for many years, in the industry's market share has reached a certain degree of saturation. In order to expand market share and brand influence, Xinhua three decided to enter the C- end market and develop towards the home routing market. TOALL Convex and Concave Design has developed a keen sense of market in the design industry for many years, and found that the consumer needs of modern users are becoming more and more personalized. Traditional routers no longer meet the needs of consumers in terms of function, performance or appearance. In order to meet the requirements of the market, it is necessary to promote the development of diversified products and give different product solutions for consumers with different needs.

Every family is now inseparable from the Wi-Fi, and each family has different needs for WI-FI.

Taking large-scale, duplex or villa users as an example, full-house Wi-Fi coverage seems to only exist in the ideal, and it is a headache to achieve full-house Wi-Fi coverage. Especially the load-bearing wall, according to authoritative test data, the occlusion of the load-bearing wall attenuates the Wi-Fi signal by up to 55%, which is one of the main reasons why many families cannot achieve Wi-Fi full-house coverage. Based on the use of scenarios, crowd classification and other different points on the basis of the power of design for Xinhua three to build a household routing product matrix, in order to meet different consumer needs.

In the past, most of the router products have the functional structure of the main body plus multiple antennas. With the progress of the router's functions, there are more and more exposed antennas, which are more complicated in use and will also destroy the aesthetics of the home environment. In the process of daily use, the pain point of large-sized consumers is that the coverage rate of the WI-FI is easily affected by the building area and structure. Due to the design of the room, the attenuation of the Wi-Fi signal caused by the wall structure of the home is inevitable. Small-sized consumers are more focused on the storage of products. The room is too small to be placed in the corner, and it is not convenient to put it in the embedded box. It is difficult to integrate the existing home style directly on the desktop.

Through online and offline research and their own daily experience, designers have sorted out the core demands of contemporary consumers for routing products. Consumers have put forward relevant demands for the coverage, speed, delay and other performance of home WIFI network. The team has extracted our design goals from these demands. The team collected competing products with different price segments to conduct research, and summarized the appearance characteristics and disadvantages of the products: the soft appearance can be better integrated with most of the home environment, but the user perception is not professional and cannot be very good. Reflect the professionalism of the product; hard-core technology products have their own style characteristics, full sense of technology, but relatively unable to adapt to more use environments.

Convex and concave design team for different scenes, people, needs, etc. to draw different product scheme prototype, based on the appearance and performance design team to discuss different design scheme, constantly modify and optimize. Convex and Xinhua for more than three years of cooperation, in the process of using their own accurate insight into the needs of users and the pre-judgment of market trends, the continuous output of innovative products, the formation of Huasan unique product matrix, for different needs and scenarios have been output to hit the pain point of the solution.



Service brand: Xinhua three
Design Team: TOALL DESIGN
Design to create core value service content: industrial design

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