Industrial design is established to solve various relationships and serves everyone. In the industrial product market, the consumer population has diversified characteristics. This is the spatial object for the long-term development of industrial design. It has a huge role in promoting the enrichment and diversification of industrial products, and it also creates survival and development for enterprises of different sizes. space. We must pay attention to the diversification of industrial design value and use the diversification of industrial design value to adapt to the diversification of demand and aesthetics. Industrial design has the following design features. Creativity. In industrial design work, creativity belongs to the soul of the whole design work. With the development of the times and the progress of science and technology, people's material life needs and spiritual life needs continue to increase, which requires industrial design work must maintain innovation, and continue to use a new perspective of thinking, thinking methods and a broader vision of real life And the problems in production should be effectively solved.

Industrial design is established to solve various relationships and serves everyone. In the industrial product market, the consumer population has diversified characteristics. This is the spatial object for the long-term development of industrial design. It has a huge role in promoting the enrichment and diversification of industrial products, and it also creates survival and development for enterprises of different sizes. space. We must pay attention to the diversification of industrial design value and use the diversification of industrial design value to adapt to the diversification of demand and aesthetics. Industrial design has the following design features.
Creativity. In industrial design work, creativity belongs to the soul of the whole design work. With the development of the times and the progress of science and technology, people's material life needs and spiritual life needs continue to increase, which requires industrial design work must maintain innovation, and continue to use a new perspective of thinking, thinking methods and a broader vision of real life And the problems in production should be effectively solved.
Technological. Industrial design is a comprehensive manifestation of modern technology, information, technology and materials. It pays more attention to the echo between the micro-texture effect and the macro-effect of the product, and has a strong technological nature.

relevance. Modern industrial design is no longer simply to carry out product design work for product production, but to pay more attention to the interrelationship between products and products, products and people, people and environment, products and environment, and emphasize the overall concept of industrial design.
Participatory. The value goal of modern industrial design is that the design work serves everyone and regards people as the core of industrial design. Therefore, in the design, people's spiritual culture and behavior should be fully considered, emphasizing people's experience and participation, in order to ensure that the design products better serve people.
Temporality. The effect display and style evolution of industrial products change with the development of the times. Modern industrial design must fully consider the characteristics of the times, assess the situation, and fully reflect the needs and independent spirit of people in the new era.
With the development of social, economic and technological conditions, the material level of human beings is constantly improving, the aesthetic taste is constantly changing, and the demand for product quality is getting higher and higher. Enterprises need to continuously carry out product innovation to meet people's increasing demand. Industrial design can promote the innovation of products and find and discover new market opportunities for enterprises.
Industrial design is also a specialized service. Its purpose is to continuously create and improve the true quality of products, optimize the function, value and appearance of products, and meet the requirements of users and manufacturers at the same time. In the era of commodity economy, the special important position of products in enterprises is self-evident. Enterprises need to make rational use of their own resources, under a good enterprise management mechanism, constantly innovate and improve their core products, and sell their products to the society, so that their products can not only achieve the maximum profit for the enterprise, but also create the greatest social benefits for the society. Only when the enterprise products realize the maximum commercial profit can they succeed and be finally recognized by the society, thus establishing a good image of the enterprise itself.

Industrial design creates good commodities and can open up new markets. Looking at the development of new products from the perspective of product economy, you only need to adopt new technologies, but ignore whether this new technology can be accepted by the market. Industrial design is based on the basis of market research and fully understand the consumer trend, so it can create good products that are popular in the market. Here, a product is a relatively static load that is isolated from the market and purely meets the needs of material use; while a commodity is a new and good commodity that exists in the market and is economically changing, and it is the most market vitality. In addition, designers design on the basis of studying market changes and consumer behavior, so they have the most keen sense of demand and can discover and create a brand-new market with huge potential.

Industrial design is one of the most effective links to realize the valuable innovation of enterprises, and continuously promotes the innovation of enterprise products. Industrial design companies specialize in solving various relationships between people and technology, people and machines, people and environment, people and people, beauty and technology, function and beauty, consciously study these changes, and continue to adapt to and meet these changes. Products make valuable innovative designs, and discover the high-return innovation and profit points of the enterprise in time. Under the guidance and planning of design managers, these innovations can be mutually promoted and perfected with the overall development of the enterprise, can continuously bring economic and social benefits to the enterprise, and continuously promote the improvement and development of the enterprise itself.
Nowadays, industrial design is no longer limited to designing products, but has already involved the overall development plan of the enterprise, from designing products to designing enterprises, and constantly guiding the development trend of the market, tapping new consumption hotspots, and bringing new profits to the enterprise Point, promote the development of the enterprise, and help the enterprise to shape the brand and establish a good and unified social enterprise image.