🟢Those hidden in the fold of time regret
Growth is a one-way ticket. Baby's "first time" is only once: the moment of teething smile and staggering toddler for the first time is often missed when adults are busy returning news-traditional equipment can only "take care of". mobile phone photo albums are full of fragments, but it is difficult to become diary skin. little girl comes with the original intention of "making daily life colorful eggs". use AI to catch these "little treasures" that slip away-don't let any "first time" become a regret.

🟢At the moment when the functions of intelligent mother and infant devices are piled up but lack emotion, how to get rid of "cold monitoring" and capture growth stories? This is exactly the topic of design exploration-let Pi Xiaoguai become the third eye of Chinese parents. Translate absence into warm sign-in in mobile phones

🟢Extract insight into the temperature required for maternal and infant equipment
The lens is like a gentle palm to catch every growing moment that is about to pass.
Extract design system research industry status quo through quantitative and qualitative research in-depth insight into consumers from 0-1 to establish skin small good brand culture and visual system from 0-1 to put forward the positioning of "GO PRO baby-friendly in intelligent mother and infant industry" to transform technological advantages into emotional images of "star catcher" to arouse emotional resonance to help skin small good to reshape a new generation of parenting methods to build a smart mother and infant brand that parents really need

🟢Core selling point: let the growth record easy temperature
Intelligent capture of key moments, AI automatically recognizes the baby's first smile, toddler and other moments, liberates hands, does not miss any precious moments, forms a piece of cloud storage, automatically clips to generate growth micro-movies, permanent cloud backup, mobile phone photo albums no longer eat ash, ordinary daily second change ritual sense, health guard global record, body temperature/sleep dynamic tracking, local encrypted storage, anti-leakage, light endurance, outdoor gliders can also record at any time cross-generational communication without boundaries

🟢Design content: tell a good "childhood story" with vision"
LOGO design: rounded corners soften children's interest guard
Rounded fonts and non-angular design make the sense of technology retreat behind the scenes. Instead, it is soft and childlike close to the children's world.

🟢Color psychology: four-color painting on the growth spectrum
Interpret gentle companionship with low saturation. Soft eye protection like Morandi's color system and reduce visual stimulation. Color has a sense of comfort. Close to the natural perception of infants. Create a soft visual environment for peace of mind and growth.

🟢IP Design: The Triple Metaphor of the Unicorn
Flat family: simple graphics adapt to children's cognition. Series image enriches brand temperature. Fictional creature: symbolizes the brand-new category opened up by Pi Xiaoguai in the field of intelligent mother and infant. Lively attribute: echoes the image of "king of the children" that is difficult to tame. Double meaning of "independence": coincides with the goal of "the first brand of intelligent mother and infant"

🟢Product Design: A Gentle Guardian of "Raw Color Eggs"
The whole machine takes the oval egg shape as the core. It not only echoes the positioning of the "egg self-making machine"-the round outline is like an unopened blind box. It hides the expectation of growth surprise. The shape of the egg bid farewell to the cold edges and corners of traditional technology. Use soft curves to create the image of "warm heart playmate". Let the equipment naturally integrate into the family scene.

🟢Packaging design: open a story-telling egg
The top of the gift box is decorated with a bow. The outer layer is embossed and the three-dimensional colored egg relief. The touch can perceive the concavo-convex texture. The ritual feeling is full. At the same time, the unpacking is transformed into an immersive experience of "revealing the gift".

🟢The gift box structure is like opening a fairy tale book. The front side depicts the "growing egg" (which coincides with the outline of the product) behind the image of small lovely IP. It conveys the expectation that "every unpacking is the starting point of a new story".

🟢The time machine is designed for illustration of pure crayon style to cut people's points. The unboxing process of gift attributes is full of childhood graffiti-like sense of free exploration.