🟢Brand background
Yi Sheng, a Chinese audio brand born in the epidemic but developing at a high speed, has become a dark horse in the audio field in just five years. Facing the next five years, it will go to sea to fight and talk to the key nodes in the international market. The brand needs a transformation from "product thinking" to "cultural symbols". Reconstructing acoustic aesthetics with design language. Let the world hear the young heartbeat of China's sound field.

🟢system construction
We have reached a brand strategy cooperation with Yishen. Reconstruct the brand mood with the four-dimensional genes of "nature, sports, fashion and intelligence". SLOGAN is "Let young people let nature take its course". We hope to establish a more natural and relaxed link with users. Let users enjoy a natural and healthy lifestyle through intelligence and technology.

🟢LOGO Design
Rebuild the visual system with "vitality" as the core. Use the italic sense of motion to enhance the sluggishness of the Yishen brand. Cleverly form a consistent 15-degree tilt. Find out the 45-degree expression of the sense of motion in the details as an embellishment to merge sports, fashion and the future. Let the static characters have a heartbeat rhythm.

🟢Super Symbol
The initial letter Y of the brand name "Yi" is refined into a super symbol Y, which is similar to the track of sound wave vibration. It is also an abstract slice of the earphone outline. This symbol invades the user's mind like a virus. It leverages the cognitive revolution of the 100 billion-level acoustic market with minimalist lines.

🟢color matching strategy
Choose the green that best represents vitality as the main color of the brand. It conveys the new life and vigorous vitality of the sound of the game. This green color will become the "conditioned reflex color" of the acoustic category. Just like Tiffany blue to jewelry and Hermes orange to luxury goods. When consumers see the green sound wave, their instinctive reaction is: "This is the field of the sound of the game"

🟢Font Selection

🟢Auxiliary Graphics
Translate music into visual particles. Inspired by acoustic principles. Construct three groups of auxiliary graphics. Pure ACG uses radiated sine waves to deduce lossless sound quality. Surround stereo. Surround ripples to visualize spatial audio. Exclusive immersion. Nesting surround matrices. Transform noise reduction technology into visual private domain. These graphics are not only decoration. It is also the brand language of "sound visualization"