Client: Moxiang Technology
Design: Cloud Nest Consultant and Design
Time :2017-2018
Service: Basic Research, Product Strategy, Industrial Design, Brand Vision System Design, Packaging Design.
Award: IDEA Silver Award 2018 | Good Design Award 2018 | Gold Award for Good Design in China 2018

At the beginning of the cooperation in 2017, customers hope that we can create new products to replace the traditional selfie stick. With the joint efforts of both parties, we have created this small silent AI smart camera.

Xiao Mo AI camera is a camera that controls shooting through gestures, allowing users to release their hands when taking pictures to obtain unique shooting effects. It can automatically adjust parameters according to the environment through gesture recognition and expression recognition.

Through the high-strength magnet and PU glue on the back, the camera can be fixed on the plane at almost any angle, and the base of the camera can rotate at 360 degrees, so that the camera can meet a wide range of angle adjustments and can achieve almost any shooting angle you can think.

As many as 287 electronic components of the small silent camera are integrated into a small body of 47*47*27mm under our design. The whole camera weighs only 65g, which can be easily stored and carried.

Through research, we have gained insight into a "free shoot" that meets the needs of young consumers ".

We envision a way to release our hands, blend into the environment, various angles, and individual gestures.

Based on the idea of free shooting, we have recruited a group of opinion leaders who can shoot and play the most. Through in-depth interviews, we have obtained the market acceptance of free shooting cameras to opinion leaders, fully understand the real life status of users, and at the same time, we have insight into the reasons that affect their life style.

We believe that Xiao Mo has its unique market positioning and will not lose his way under the torrent of simple selfies and beauty.

As a supplementary product positioned for mobile phone shooting, its core value is to help users free their hands so as to obtain a generally difficult-to-capture perspective and take more creative portrait photos and short videos for themselves with more background elements.

Xiao Mo AI camera automatically adjusts parameters according to the environment through gesture recognition and expression recognition, thus realizing free shooting.