Zhiyuan Square Packaging Design Case
Gynostemma pentaphyllum Salvia miltiorrhiza pueraria health care product packaging

With "Delicate Expression of Oriental Herb" as the Core
Highlight the traditional health attributes of Gynostemma pentaphyllum, Salvia miltiorrhiza and Pueraria lobata
Adaptation with modern design language
Aesthetic of Young Healthy Consumer Groups
Breaking the stereotype of "traditional tonic old-fashioned"

Main visual extraction of product packaging
Plant morphology of leaves of Gynostemma pentaphyllum and Salvia miltiorrhiza
Presented with lines and artistic patterns
Both allow consumers to intuitively perceive raw materials
And avoid the cheap sense of "earthy herbs"
Fit with the modern health concept of "light health"
Satisfy consumer demand for natural health
It also fits the "efficient and delicate" rhythm of life of contemporary people.