Bridge Bank X Gu Yi Design
Chengsheng Tang Dynasty Heritage Wind Casts Contemporary Wine Soul

Title: Bridge
Customer Name: Shaanxi Qiaopan Wine Co., Ltd.
Service Item: Red Wine logo Design
Service Team: Guyi Brand Packaging Design Department

Bridge bank
An orange bridge
Achieve a prosperous Tang Dynasty

Connecting Bridge between Tang Dynasty and Modern
Is the inheritance of tradition
Is contemporary innovation

A star in the vast sky
Hidden in the vast expanse of Wenwang Mountain
It is a peerless vintage that has been passed down from the prosperity of the Tang Dynasty.


Background introduction: Shaanxi Qiaopan Wine Co., Ltd. is a comprehensive enterprise integrating grape planting, wine development, production, sales and import and export trade. It is also the largest wine enterprise with the most advanced technology and equipment in Shaanxi Province. As a brand that has been in operation for many years, in the face of the current market environment, whether it is a brand or a product, it is already dwarfed. This cooperation also hopes that Gu Yi will design and upgrade its brand and products in an all -3.0 version. Below we will introduce it to you in the brand article and the product article. Today we will bring the brand upgrade part first.

A silver ribbon has made the Tang Dynasty prosperous and the development of the Silk Road, which has made the wines of the Western Regions into the traditional Chinese wine culture through historical development. The winding path is a little deep, and the bridge is like a star embedded in the vast sky. Hidden in the depths of the vast expanse of Wenwang Mountain, it breeds the peerless wines inherited from the prosperous Tang Dynasty. Qiaopan Manor is located on the ruins of the royal grape garden of the Tang Dynasty. The style of the winery is a combination of Sui and Tang gardens and modern architecture, highlighting the plump beauty of Chinese wine in the Tang Dynasty. Tang Dynasty, the most powerful dynasty in Chinese history. Known for its prosperous age, from the rule of Zhenguan to the prosperous age of Kaiyuan, this 100-year history is the prosperous age of the Tang Dynasty. As a peerless vintage inherited from the prosperity of the Tang Dynasty, the graphics or language that is primarily conveyed in brand vision should evoke people's associations with the Tang Dynasty. The 2.0 version of the winery logo of Qiaopan Manor: logo, as the image symbol of the brand, needs to show the temperament of the brand itself. Through the analysis of the original font logo, the brand logo lacks the correlation between the winery "Tang" culture and the "Qiaopan" brand.

Design idea: When you first meet the bridge-side manor, you will find a kind of beauty of Sui and Tang gardens. The overall building of the winery combines Sui and Tang gardens with modern architecture, highlighting the characteristics of the "roof" in Chinese architecture, which is also the overall building of the winery Characteristic symbols in. As a connecting bridge between the Tang Dynasty and the modern, the winery building represents the inheritance of tradition and is also a contemporary innovation. Therefore, we use the characteristics of the winery building as a symbol, that is, the winery itself is also a historical bridge. On the basis of the original logo, The word "Bridge" forms a certain impression on consumers, so we use the original font to reduce the cost of communication.

Looking at the entire red wine market, when everyone is occupying brand recognition with graphics and markings, we differentiate through color. Orange has the excitement of red, but there is no excitement of red, there is yellow dignity, but it is not too flamboyant, and it complements the temperament of the prosperous Tang Dynasty, and Zhang Ailing also described the Tang Dynasty as a "prosperous, orange-red era".

The 2.0 version of the winery logo of Qiaopan Manor

Bridge Manor Building

Inherit the legacy of the Tang Dynasty and cast the spirit of contemporary wine. The Chinese wine that came from the heroic style of the Han and Tang dynasties gave Shaanxi a style of love with its rich history and culture. The above is the introduction of logo upgrade design for Qiaoban brand. Later we will bring you Qiaoban Manor products. Special note: the work has been put into the market, the copyright has been protected, please do not plagiarize or embezzle, the copyright belongs to the original Guyi design; The logo design of Qiaoban Manor Wine Brand, the editorial department of Guyi Design Brand, the wine is dressed in new clothes, and the design is for Guyi. If reprinted, please indicate that it is from Guyi, thank you!