Datang Portugal Garden X Ancient One Design
Gilt years, dance horse cup


Ming Emperor Taste Life Teach Dance Horse 400 Hoof
Each is left and right, divisional
The clothes are embroidered, and the collaterals are covered with gold beads.
Every Qianqiu Festival dances at Qinzheng downstairs.


Giving a banquet, with dozens of stacks of songs
Ma Wen Sheng Fen's head and drum tail, vertical and horizontal


He also applied three layers of boards, rode up on his horse, and turned like a fly.
Or ordered a strong man to hold a couch, and the horse dances on it.


Title: Datang Portuguese Garden
Customer Name: Shaanxi Qiaoban Wine Co., Ltd.
Service Item: Red Wine Packaging Design
Service Team: Guyi Brand Packaging Design Department


Background: As a brand that has been in operation for many years, Qiaoban is already dwarfed by the current market environment, whether it is a brand or a product. This cooperation also hopes that Gu Yi will design and upgrade its brand and products in 3.0 versions. Qiaoban itself is a multi-brand red wine enterprise, mainly based on Datang Puyuan and Changan Red, with product line systems such as Da Xiao Qiao and Wen Wang Shan Special Brewing. In fact, whether it is a multi-brand operation or a single-line brand, if a wine company brand wants to develop healthily for a long time, we all need to have a reasonable and clear understanding and layout of our own product line. For Datang Portuguese Garden series products, the biggest problem in the current market environment is that it cannot highlight the meaning of Datang Portuguese Garden brand itself, and hand-painted manor maps are too common and lack the differentiation of Datang Portuguese Garden brand itself. In this regard, we have upgraded and designed its products by digging deeply.


Symbol mining: gilt years, dancing horse cup. Tang Dynasty, the most powerful dynasty in Chinese history. Known for its prosperous age, from the rule of Zhenguan to the prosperous age of Kaiyuan, this 100-year history is the prosperous age of the Tang Dynasty. As a masterpiece of the Tang Dynasty, how to choose a symbol with the highest recognition in the grand cultural and artistic system of the Tang Dynasty to occupy the minds of consumers? The answer is: in the overall brand recognition of "Datang Portuguese Garden", choose to focus on the "Datang" that best reflects the meaning of the brand, and dig at this point. Finding the cultural prototype is the first step to detonate the brand, but only by seizing the cultural prototype can it be turned into the exclusive brand asset of Datang Puyuan. In the heyday of the Tang Dynasty, not only the economic level reached its heyday, but also the level of civilization reached a certain level. The combination of culture and art made the Tang Dynasty pommel horse painting technology reach its heyday. During the Tang Dynasty, horse dancing was popular. On the birthday of Emperor Xuanzong of the Tang Dynasty, there were a batch of such horses. First, they danced for Emperor Xuanzong, then crawled down, picked up the cup with their mouths, and offered the wine to Emperor Xuanzong. In the cellar of Hejia Village in Shaanxi Province, a batch of gold and silverware was unearthed. Among them, the silver pot depicts a creeping dancing horse with a glass in its mouth, which makes us suddenly see the scene of the banquet in the Tang Dynasty. Datang Portuguese Garden X gilded horse-dancing cup, through the extraction of elements of gilded horse-dancing cup silver pot, as a brand visual communication, with horse as the carrier, to express the Tang Dynasty heyday of singing and dancing, drinking and having fun scene. Through the dance of different horses, the vitality of product flow is given.


Product Presentation: In this series of product classifications, we connect the series of products with the image of the dance horse holding cup that is most easily identified and best described, and tell consumers the grade distinction of products in the simplest and most direct way.

Jinjun red wine packaging design: the main body of the wine label, the main picture of the relief dance horse title cup, the blue and gold color system is restrained and matched. The dancing horse cup on the surface of the box leapt out, with a double-open box type. When it was opened, the drinking picture of the birthday of the emperor of the Tang Dynasty accompanied it.

Yinjun red wine packaging design: silver texture is low-key and luxurious, and the drinking thread of Tang Tianzi's birthday on the box surface is displayed in a gorgeous way of gilding around the box body.

Copper Junhong Wine Packaging Design: The color painting on the birthday of the Tang Emperor on the box surface surrounds the surrounding area, with suitable movement and static, and all kinds of characters leap onto the paper, flexible and lively. The top cover is the most cost-effective, simple without losing grade.

Datang Portuguese Garden, the golden years. The Chinese wine coming from the heroic style of the Han and Tang dynasties has given Shaanxi a romantic style with heavy history and culture. The above is the detailed introduction of the packaging upgrade design of the series of products of Datang Portuguese Garden by the bridge. The series of products of the bridge manor and Chang 'an Red will be presented to you later. Special note: the work has been put into the market, copyright has been protected, please do not copy, embezzlement, copyright belongs to the original Guyi design; Datang Portuguese Garden Red Wine Packaging Design, Guyi Design Brand Editorial Department Reorganized, Drinks Wear New Clothes, Design for Guyi, If reprinted, please indicate from Guyi, thank you!