Market and Demand Analysis:
There are thousands of beautiful traditional lifting pots and thousands of functional electric kettles, but there are very few if you want to find a delicate and easy-to-use electric lifting pot. With the repeated upgrading of the tea tasting scene, in addition to collection and self-drinking, the hospitality demand makes tea lovers who like to handle the beam pot need to have a convenient experience, not just a decoration. In addition, young consumers have become the main consumer in the market. The fully functional but thick and heavy stainless steel kettle makes them feel not elegant and light enough. They pursue the functional value of the product and are willing to pay for the color value. Jingyue kettle has innovative and elegant round moon lifting beam appearance, shining metal surface modern feeling material, artistic feeling and scientific and technological quality feeling, which not only satisfies the public's love for the lifting beam kettle containing oriental aesthetics, but also realizes daily use and convenient and high-quality experience, is more suitable for the needs of the public group's life scene, and will definitely bring new vitality to the kettle market.
Design concept:
Jingyue Lifting Pot positions the product as a more delicate, more handy and more functional lifting pot designed for tea lovers. It is a better choice for tea tasting tools that integrate color value and tea drinking wisdom, brewing and steaming, and focuses on beauty and brewing. Will be a partner for many senior tea guests to get along with day and night. It expresses modern utensils aesthetics with minimalist and timeless design, conveying the philosophical wisdom of the East that is both complete and blank. Don't compromise on efficiency and time, let the perceptual experience of brewing tea have scientific and rational support, and make the main beam pot for brewing. Every painstaking polishing is a pair of respect and understanding of tea matters.

Name: Jingyue Lifting Pot-Kettle
Brand: into a tea appliances
Time: 2023
Location: into a tea electrical laboratory
Designer: into a design
Image source: rendering/physical shooting
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