Anji-Aro is a pet café which is considering dogs' happiness as their top priority. As Korea has limited facilities for dogs, Anji-Aro wanted to provide a natural playground where dogs can walk around freely without their leash. As the client emphasized the importance of coexistence of dogs and people, we tried to all the elements of the brand can have the image of coexistence of dog and human. The brand name is made by combining 'Anji', the name of the owner, and 'Aro', the name of her dog. The brand visual identity is the illustration of the character of café owner 'Anji'and her dog 'Aro' under the arch door which symbolize dog.

Country
Korea

Year
2019

Client
Anji Aro

Affiliation
IDEA DO IT

Designer
Yerok Ahn, Juyoun Kwon, Boseon Jang, Geuna Lee

[ASIA DESIGN PRIZE]
[www.asiadesignprize.com/]