We worked on the signage system for new Asan Nanum Foundation building. The foundation was established 10 years ago, in commemoration of the death of Hyundai Group founder "Chung Ju-yung." We extracted key graphic elements from the font “Khmer MN," which has both modern and classic features, to highlight clean facade of the building and history of the foundation at the same time. We developed 15 types of pictograms ba-sed on the graphic features of the font and applied them into the building's wayfinding system.

Country
Korea

Year
2019

Client
Asan Nanum Foundation

Affiliation
one dash one company

Designer
WOONGJOO NA, SUEJIN KIM, NANGYEONG LEE

[ASIA DESIGN PRIZE]
[www.asiadesignprize.com/]