We have built a complete system for the liquor start-up brand from brand positioning to product landing. Through systematic design and strategic planning, we have transformed the core value of the brand into a perceptible visual language and product experience, helping it to establish differentiated cognition in a highly competitive market. This design reconstructs the value chain of liquor brands with "systematic thinking", transforms the abstract brand concept into accessible user experience through design, helps customers quickly establish cognitive advantages in the Red Sea market, and lays a solid foundation for subsequent marketing and channel expansion. Design is not only aesthetic expression, but also the core driving force of brand strategy landing.