Founded in 2003, plus or minus zero (± 0) is a Japanese brand characterized by simple design and high quality. With Japanese designer Naoto Fukasawa as design director, it is committed to providing consumers with just the right daily necessities. Kitchen Electricity Series-Low Sugar Rice Cooker JO20,sodea Shuomei was established in 2002 with the concept of "creating new value" and has more than 1500 classic design cases.