Ming Rui Industrial Design Original Meanew Design | was created in 2017. The design team used a subversive large-area overall high-strength PU to cover the entire upper half of the toilet. The whole toilet design is stable, reserved and restrained, without too much decoration, but it is reflected in every detail considered by the baby and parents.

Project Background: Customers have taken a leading position in the children's toilet market, but a large number of competitors have poured into the market, and a large number of competing products have lowered the price level of products. In the case of declining profit margins and only relying on volume to maintain operations, customers want to design a high-end product to ensure premium capacity and get rid of price wars.

Finally, after many attempts with babyhood and material suppliers, the design team realized the way of covering the entire upper half of the toilet with subversive large-area overall high-strength PU. It completely abandons the structural form of the traditional baby toilet. At the same time, the innovative structural design enables the new toilet to bear an exaggerated weight of 75kg. No matter how heavy the baby sits on it, there is no need to worry about a little displacement.

Style definition: soft, smooth, warm contact, like the mother's palm, this is the greatest "emotional care" for the baby ".

Introduction and qualitative change of new materials: in order to improve the experience of using, many baby toilets will add cushion materials in parts, but babies have different body shapes and different usage habits. sometimes these cushion materials cannot really play their due role.
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The toilet is used for babies around the age of 3-6. The height and weight of the babies are different, and some even vary greatly. How can we make babies of different body types feel comfortable to sit on as much as possible?

In response to this problem, the design team opened their brains and put forward a bold idea. Since PU is a soft material, can it be made like a lazy sofa, which covers the baby's body? The larger the contact area, the higher the comfort level, and the larger the package, the more support and safety it provides.

The design began to be implemented under such a bold assumption, and soon the design team encountered another problem. Originally, all baby toilets were made of hard plastic, but now they need to use a large area of soft PU material, which greatly increases the difficulty in structural design. How to ensure the support strength? How to ensure the beautiful assembly relationship? How to connect the two materials naturally? These have become problems that need to be considered and solved from scratch.

The design of the whole toilet is stable, reserved and restrained, without too much decoration, but it is reflected in every detail considered by the baby and parents everywhere, whether it is cleaning, storage, whether it is urine blocking or deodorizing, the designer has carefully thought of it.

Project results: The design has been recognized by professional design awards, and won the 2019 Taiwan Design Gold Point Award, the 2018 and Feng Best Design Docking Award, and the 2019CBME Innovative Product Award.

The most important thing is to babyhood this baby toilet with a listing price as high as 178 yuan, making it the highest unit price baby toilet product in the whole network. But even so, it did not affect this product in any way. Even set a record of 2000 sold in 10 minutes! To this day, this legendary toilet still continues its sales miracle online. As a result, Babyhood has further consolidated its position as the king in the field of baby toilets and even baby daily necessities.