Name of Work | Niulanshan Tiger Year Limited Edition Commemorative Wine Packaging Design
Brand Holding | Beijing Shunxin Agricultural Co., Ltd.
Original Design | Tiger Pan
Executive Design | Xia Xue Danjiang Zhiyi
Craft Design | Xie Zhangkun, Zhou Jinyan, Lu Miaorong
Visual Presentation | Ma Chao
Project Management | All
Promotion Organization | Hao Kaizheng

The twelve zodiac signs are the traditional language of Chinese culture rooted in the folk, while the image of the zodiac tiger is a symbol of energy, vitality and justice.

Niulanshan Tiger Year Zodiac Wine is a series of 12 zodiac series cooperation after Niulanshan Ox Year Zodiac Wine. We break the rules with deconstruction and use abstract aesthetics to unleash the legendary trend of the century-old brand, presenting Niulanshan's century-old heritage of the tiger.

The series is compatible, creating family faces and unifying the head language. The Year of the Tiger Zodiac Wine retains the DNA of the head image of the Year of the Ox Zodiac Wine and is compatible with the bottle structure. The external box is simplified and the weight and burden are reduced without changing the overall temperament. The bottle body uses a straight line shape cut from a knife to express the hale and uncompromising character of the animal "tiger.