⭕innovation strategy
Through the analysis of the existing high sales brand, as well as the analysis of the orthodontic crowd to find a breakthrough in design. The new orthodontic toothbrush meets the needs of 18-25 young people, especially women; at the same time, it pays attention to the use of orthodontic scenes, and puts forward the product characteristics of modularity and portability; finally, it combines the exquisite and beautiful appearance design to make the product stand out from the existing brand.
⭕Overall improvement of user experience
Based on the innovative strategy, combined with the characteristics of orthodontic crowd and orthodontic scene, we put forward the concept of similar hidden interdental brush to meet the orthodontic needs of users anytime and anywhere; similar to the rotation form of lipstick, so that the orthodontic process is full of ritual.
⭕Product Appearance
A cactus-like "lipstick" is located at the bottom of the toothbrush. The orthodontic interdental brush rotates and rises, which is full of aesthetic feeling and ritual feeling. The brush handle and the brush neck are formed in one go, simple and smooth. Anti-slip texture design of thumb pressing area and concave head brushing improve cleaning efficiency.