Charging treasure visual upgrade scheme | design full record
Project Background
Customers do charging treasure category, 1688-based sales channels. Before the product map has been taken with mobile phones, the picture texture is weak, the visual advantage is not obvious in the same category. Entrusted us to do a set of professional scene rendering, the purpose is to improve the overall visual level of the store.
Problems found in research
Observed the visual performance of the charging treasure category on the platform, several common problems:
Most businesses use mobile phones to take real pictures or basic white background pictures, and the pictures lack a sense of hierarchy.
Metal texture is difficult to be accurately presented by mobile phone shooting, and it is easy to be overexposed or gray.
The visual style between different products is not uniform, lack of sense of series
Design Strategy
For the short board of the mobile phone, take three directions of adjustment:
1. Scenario rendering instead of single white background white background map only solves the problem of "seeing the product clearly", and scene map solves the problem of "allowing users to use association. Three core scenarios: office desktop (business sense), outdoor travel (portable sense), home use (sense of life).
2. Highlight the performance of metal materials. Mobile phones are easy to roll over when shooting metal. Rendering can adjust the three surface treatments of wire drawing metal, anodizing and matte respectively to ensure that the material details are clearly displayed in each drawing.
3. Unified light source and background fixed light source parameters and background color tone, different products put together visual style is consistent, forming a series of brand sense.
Results Showcase
[4 Renderings]
Extended Reflection
The value of visual upgrades in the 3C category is more than "good-looking". A professional rendering map, in the 1688 search results page, is easier to click than the real picture of the mobile phone. -- This is where the design can be directly transformed, and it is also the core entry point of this project.
🌿Monday is not focused on green | F. Achen design product appearance design/concept rendering/Wen Chuang IP