Fé licette Fili derives his name from Felicht, the world's first cat in space, to honor this heroic cat and to convey a value that cherishes the symbiotic relationship between animals and humans. At the same time, Fé licette Felie is also a pet design brand driven by aesthetics, interest and fashion, which has been adhering to this expectation since its inception. Fé licette Felie advocates bringing more practical products to pets and more refined purchasing experience to pet owners. Its balloon art series has won a good reputation in the professional market.
Because of this, the design of brand image needs to take into account both practicality and artistry. We take the artistic journey of "tail" as the concept, and through the flexible use of lines, let lines interact with consumers, just like the interaction of animals wagging their tails to show their kindness to their owners. Based on the letter "f" "l" "t", we added the design features of right angles and rounded corners. Through the combination of straight lines and curves, simple geometric figures create novel visual effects and form different visual artistic aesthetics.
The combination of straight and curved lines can form countless ways of use according to the picture. The continuously generated strokes can cover the whole picture and will not be bound by the layout. It is interesting and practical. Consumers can also get the fun of art design through simple line combinations. This variability revolves around the design characteristics of the brand and naturally spreads everywhere the vision goes to form the artistic value of the brand.
The name Félicette is derived from the first cat to ever go to space, Félicette, commemorating this heroic feline and conveying a value system that cherishes the symbiotic relationship between animals and humans. Furthermore, Félicette is a pet design brand driven by aesthetics, playfulness, and fashion, maintaining this expectation since its establishment. Félicette strives to provide practical products for pets while offering pet owners a more refined purchasing experience. Its balloon art series has earned a good reputation in the professional market.
Therefore, the design of the brand image needs to balance utility and artistry. We conceptualize it as an artistic journey of the tail, using lines in a flexible manner to create interaction between the lines and consumers, mimicking the motion of an animal wagging its tail to greet its owner. ba-sed on the letters "f," "l," and "t," we incorporate design features of straight and curved angles, combining straight lines and curves to generate simple geometric shapes and create a novel visual effect that exudes an artistic aesthetic.
The combination of straight and curved lines allows for countless usage possibilities, with strokes that can cover the entire canvas without being confined by the layout. It is both playful and practical, and consumers can derive the joy of artistic design through simple line combinations. This versatility revolves around the brand's design characteristics, naturally filling every visual aspect and establishing the artistic value of the brand.