Design should be the design of people, can not be separated from people. Contemporary design has been following the western design theory, now exposed a lot of drawbacks. In the face of the changing situation of the century, how can we give full play to Chinese characteristics and be a qualified leader? This requires us to look back at our own cultural treasure house, do new work, return to the roots, and find the inner motivation. Chinese culture is a culture of people-oriented and moral education in the world. It pays attention to the double cultivation of people's morality and art, and the simultaneous development of life and work, which contains huge energy, which requires us to explore deeply.