As an important travel tool, motorcycles are more and more sought after by people for their light travel, economic and environmental protection, and novel and beautiful motorcycles are more popular. The appearance design of motorcycles is affected by factors such as shape, color, material, etc., such as novel shape, popular color matching, and fashionable texture, which can attract people's attention. As an important part of product design, color plays a very important role. So, how should the color in motorcycle product design be used?

Bright colors always attract people's attention. As the core of visual aesthetics, color profoundly affects people's visual feelings and emotional states. Human beings have the strongest, most direct and most impressive feeling of color. The color of the product comes from the visual perception and physiological stimulation of color to human beings, as well as the rich experience association and physiological association produced by it. As a motorcycle color appearance, color not only has aesthetic and decorative, but also has symbolic and symbolic significance.

The color in the design of motorcycle products includes hue brightness, purity, and the influence of color on human physiology and psychology. Color gives people a strong feeling, different colors and combinations will bring people different feelings: red warm, blue quiet, purple mysterious, white simple, black dignified, gray simple, express different emotions become different symbols. The color in the product implies people's use and reminds people's attention. For example, in the design of high-end motorcycles, most of them use black as the surface to show their opacity. At the same time, they remind people to avoid light and give people a sense of professional precision and rigor. The color design should be based on the theme expressed by the product and reflect its demands.

Of course, color plays an important role in the formation of indoor space artistic conception. It obeys the theme of the product and makes the product more vital. People's feelings of color are also influenced by the times, society, culture, region, lifestyle and customs, reflecting the tendency to pursue the trend of the times. In motorcycle product design, designers should grasp the trend of the times, conduct in-depth research and analysis of popular colors, and reasonably carry out color matching according to the needs of the design, giving people a trendy visual experience.