Zhiyuan Xingfang Packaging Design Case | Delivering "Mild Cure" Emotional Value Cold Medicine Packaging Design

Compound Amantadine and Paracetamol Capsules
Taking the three-dimensional character image as the main body
Head, nose, throat emphasis
Visualize the efficacy properties of drugs
Fever, headache, stuffy nose, sore throat
Add Clock Element
On behalf of "rapid relief of cold symptoms"

Bottom through silver card texture
Show high-end quality
Adopt calm deep blue as the main color
Delivering Professionalism, Safety and Trust in Pharmaceutical Products
Different from the market common warm cold medicine packaging
More recognizable in the shelf

With vitality yellow function strip
Body contour with gradient blue
Both highlight drug efficacy information
And through the soft visual transition to weaken the cold feeling of medicine
Delivering the Emotional Value of "Gentle Healing"

Using silver cardboard
Highlight high-end texture
At the same time to ensure that the composition information is clear and easy to read
Box type adopts standard rectangular medicine box
Taking into account the convenience of transportation and the aesthetics of shelf display
Adapt to multi-channel scenarios such as pharmacies and e-commerce