In the field of maternal and child consumption, design is not only a visual renewal, but also a re-combing of parenting logic. As the benchmark brand of infant complementary food in China, "Yingshi (Enoulite)" took the lead in the industry to put forward the scientific concept of "step feeding. Pan Hu Design Laboratory has completed the overall upgrade of brand vision, product packaging and system architecture for Yingshi. We try to use design to find a dynamic balance between "scientific and rigorous professionalism" and "the release of children's nature. There are two core actions: creating a strong brand personality and establishing a visual architecture that can grow.

The starting point of design decision comes from a perceptual insight-children are the softest place in parents' hearts.

We want to be cute, interesting, and easy to remember, to strengthen the real emotional connection between the brand and the user, and pursue a more concise, simpler, and more vital expression.

Children have no natural resistance to bubbles. We have created a free-rising "British Bubble" auxiliary graphics, this non-linear dynamic precision corresponds to the "5-order growth" rhythm, giving the brand light vitality and sense of space.

Name of Work | Yingshi Brand & Upgrade of Packaging System
Brand Holdings | IngsHoldings Group Co., Ltd.
Original Design | Tiger Pan
Executive Design | Xia Xue Danjiang ambition
Illustration Drawing | Pan Meixi Yi Ping
Process Design | Xie Zhangkun and Lu Miaorong
Visual Presentation | Wang Qichang
Project Management | General
Media Relations | Xiang Lingli