Do you believe it? After many years, customers have spoken the truth after drinking, haha.

The time was fixed around 2015. In that era, "LG" neck-wearing Bluetooth headsets were more popular, and they were also the largest in the international market, selling for thousands of dollars. Domestic manufacturers have, as always, started COPY "LG" earphone styling style, which has already been on the market for sale. Well, the screen is full of LG at a glance.

At the end of 2015, customers took several LG products and prepared to develop one. The guiding ideology is also to hold thighs and fine-tune LG's appearance. Inertial thinking is safe to hold your thighs. It is also right to hold your thighs. If the market research and judgment are followed up accurately, you will definitely get a wave of dividends. It is not clear whether those who flock to the latecomers can get a piece of the pie.

I remember when I first saw LG's products, I didn't like them very much. The products looked bloated, complicated and not fashionable enough. With many years of experience, the first reaction is that you must jump out of this style. Is it not good to have a style of differentiation? As for whether the customer can accept it, let it go first. In February 2016, after several months of precipitation, the design plan was successfully released, and the proposal was fully confident. After looking at it, the customer did not comment: "We will evaluate it internally first". OK. (Customer's consistent decision style)

I can't remember that after a few weeks, the customer's phone number and plan were confirmed, and a listed company that operated Amazon in Hong Kong took a fancy to it (I admire the courage of female bosses and Sichuan girls are hot enough). The first batch of orders were 5000 sets, and the deposit was received and the delivery was required in August. After knowing it, I was startled, and this kind of divine operation, so I sent two product design renderings, and the product didn't even have a picture. Generally, the product is developed almost after the functional hand board will start to receive the order, it is estimated that the customer has not even applied for the appearance patent. Khan.

After more than half a year of intense development, headphones began to take shape. However, various problems are coming in one after another. The most important thing is that the waterproof problem has not been solved. The delivery in August arrived as scheduled, and then we all know what will happen. We will cancel the order and talk about compensation. Customers are also very helpless. Zhongshan, where digital resources are extremely scarce, basically has no resources to make headphones. Many things in development have to be sent to Shenzhen. In addition, there is no experience in transforming from making speakers to making headphones. The four words "true TM pain".

What else can we do? Continue to solve many problems in the product. It took one and a half years to finally develop the product. It took a full year more than the expected development time. How many opportunities have been missed? How much threat is this to manufacturers in the ever-changing market?

The effort paid off, and good results have been achieved in just over a year after 17 years of listing. The export sales volume has exceeded 200000 units, and the profits are considerable (unique appearance, stable product quality, bargaining power in their own hands). After that, the whole network followed up our simple neck-wearing earphone style, hum. Learning from each other and promoting each other is the normal driving force in product design and development. People gather firewood and the flame is high, right.