In 2020, as the main designer, I participated in a product design case of children's amusement car. I am very grateful to my former owner and customer for their recognition. I was given a lot of freedom in the design process, and I also gained a lot of valuable work experience in the product landing follow-up. At present, the car has entered many shopping malls in Ningbo. welcome all local friends to play and experience, and big friends can also play ~
Project Background]
Innovative Solutions for Children's Shared Entertainment Products under the New Consumption Mode
The traditional children's shared rental stroller market is still in the barbaric growth stage, the product strength is generally not high, lack of head brand participation. Yuanxiaoqi integrates AR technology into the real scene of shopping malls, which improves the interactive experience between users and scenes and between users in a breakthrough way, and meets people's needs for contactless life and entertainment. The integration of AR technology and the well-known shopping mall reality is intended to allow users to truly perceive the charm of AR games from the game experience, thereby stimulating people's curiosity about AR games.
product strategy]
Aiming at the "parent-child accompanying" economy, so that "big children" also have a sense of participation
Through online and offline investigation, we found that the current consumption scene presents the following characteristics: ① parents of the younger generation after 80 s and 90 s are on the stage, and as the real decision makers of children's consumption, their consumption habits make children's needs tend to be diversified and personalized; ② children's amusement is aimed at accompanying economy, and the "one drag n" parent-child format driven by children's consumption has gradually become the main format of major shopping centers; ③ children's consumption upgrade, presenting the trend of multi-industry combination and "big integration", high value-added experience projects have become a new consumption concept.
design direction]
Break through the boundaries of virtual and reality, sound and light combination to create a deep game immersion.
The age of modern children touching the Internet is advanced, and the channels for obtaining information are more diversified. At the same time, smart devices are attractive. Children's products need to pay attention to the interaction and social interaction between people, and strengthen the product experience through rich content. In the first vision of the product, we should excavate the core value and connotation expressed by Yuanxiaoqi, create a personalized IP image, strengthen the product perception, and make it have enough topic and communicability. Relying on the existing technology to achieve the linkage of sound and light, to attract consumers to visit the experience, through the integration with AR games, to provide users with a more immersive AR game experience.
conceptual design]
Building a multi-functional terminal carrier from the core scenario and customer base
The overall form of the product is inspired by crustaceans and takes the bulge shell surface as the visual central element. The whole form is cute and has a mystery from future species. The front and rear dual-screen design of the product allows more playmates to join the game. Through the front camera and infrared sensor, the front road picture is mapped to the screen, and players are linked by multiple players through AR games. At the same time, the joystick control handle is used as the control center to make the control experience more entertaining. The cockpit adopts the form of electric competition seat, which has a strong sense of comfort and package, and extends the seat surface to accommodate parents and children at the same time. Seat back built-in vibration motor, can be combined with the game content to make feedback, enhance the experience. A wireless charging desktop is installed under the main control screen. There are functional designs such as hooks on both sides to ensure that users have a better sense of immersion during play. The product adopts the common battery model of the customer company and is installed at an angle of 45 °, which is convenient for operation and maintenance personnel.