Project background: China is a country of etiquette, which respects courtesy and reciprocity. The survey shows that in the business dealings of entrepreneurs, gift selection has become a rigid demand of entrepreneurs. At every important moment, entrepreneurs generally face the confusion of choosing gifts. With the development of the market, the business gift market has shown a huge growth space and broad development prospects, and presents a trend of branding and customization.


User needs: the chairman of the board of directors mainly focuses on the high-quality products of industry brands and global famous and special products to help entrepreneurs and members solve the problem of choosing gifts. Due to the special and small sales channels, the requirements for packaging and quality of products are very high. Rococo design hopes to break through this problem together.

User insight: user research as the main body, through comprehensive research and diagnosis conclusions, according to market positioning product positioning, channel sales and consumer habits, creative design.


Brand strategy: including product design, picture design, in line with the demands of the product object. Differentiate products visually from other products.


1. Rococo Design According to the analysis of the audience, we understand everyone's pursuit of high-end quality. Therefore, the design of modeling and vision is more simple and atmospheric. Through contour processing, the material is dark wood, which makes the whole look stable and highlights the high-end of the chairman's brand,


2. The visual elements use direct and clear patterns to let people understand the product at a glance and highlight the attributes of the product. The upgrade of the packaging allows the chairman of the board to enjoy high-quality products and services.