Project background:
Jia Shengyuan, an enterprise deeply engaged in the field of beef and mutton products, has won wide recognition in the market for its principle of "people-oriented, integrity" and its persistent pursuit of high-quality, healthy and safe products. This time, our Fulu Design once again joined hands with Jiasheng Yuan to tailor new packaging for its high-end original cut beef products, aiming to further enhance the brand image, highlight product characteristics and attract more consumers' attention through the power of design.

Design objectives:
The core goal of this design is to achieve packaging differentiation, serialization and quality. Through precise design positioning, the high quality of the original cut beef, the original part, the original cut without splicing product characteristics are fully displayed, and at the same time, the visual style of packaging serialization is given to enhance brand recognition and enhance consumers' desire to buy.

Design ideas:
Differentiated design: Through unique color matching, graphic elements and font design, Jiashengyuan original cut beef packaging stands out among similar products. Series design: on the basis of maintaining the overall style of unity, according to different parts and quality, design a series of packaging. Through the clever combination of color, graphics and text, the formation of visual coherence and layering, strengthen the brand impression. Sense of quality: the choice of packaging materials and the use of printing technology will directly affect the quality of the product. We use environmentally friendly, high-end packaging materials to display products in a large area, so that consumers can feel the high quality of products in the process of touch and purchase.

Slogan:
"The original part of beef, the original cut without splicing" emphasizes the source of raw materials and processing methods of the product, highlighting its pure quality and taste. This slogan will be one of the important elements of packaging, coordinated with the overall design style, and jointly convey the unique value and charm of Jiasheng Yuan's original cut beef.

Consultation: 15619076330 (WeChat with the same number)